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ChatGPT Ads
ChatGPT ads are sponsored placements that OpenAI shows below ChatGPT's answers, labeled as sponsored and matched to the topic of the conversation. In the US they reach adult users on the Free and Go plans. For service businesses they are a new way to reach people while they research a problem, before they search for a provider.
Reviews
- AI ad platforms compared: ChatGPT, Google AI Mode, Microsoft Copilot and the one that walked awayAn honest review of advertising inside AI assistants and AI search for service businesses: ChatGPT ads, ads in Google AI Mode and AI Overviews, Microsoft Copilot ads, and why Perplexity stopped selling ads.
- Running ChatGPT ads yourself, through your Google Ads agency, or with a specialist: an honest comparisonThree ways a service business can run ChatGPT ads, reviewed fairly: doing it yourself in Ads Manager, asking your existing search agency, or hiring a ChatGPT advertising specialist.
News & analysis
- OpenAI adds visual ads and measurement partners to ChatGPT: what it means for service businessesNews analysis: on October 5, 2026 OpenAI announced a visual ad format in ChatGPT image generation, new conversion and attribution partners, and brand suitability pilots. What changes for local service advertisers.
- ChatGPT ads reach 89 markets: why US service businesses still have an early windowNews analysis: OpenAI added 26 more markets for ChatGPT ads in October 2026, bringing the total to 89, and more than 100,000 advertisers have run campaigns. Why local US service businesses are still early.
- Perplexity walked away from ads. What that tells advertisers about AI ad inventoryNews analysis: Perplexity pulled back from advertising, saying ads undermined trust in its answers. What that means for ChatGPT ads, Google's AI placements and businesses planning AI advertising budgets.
Playbooks
- ChatGPT ads for law firms: what the rules allow and how to run a compliant pilotHow law firms can advertise in ChatGPT: OpenAI's licensing rule for legal ads, practice areas that fit, intake tracking and a 90-day pilot plan that respects bar advertising rules.
- ChatGPT ads for HVAC, plumbing, roofing and remodeling companiesA practical playbook for home service companies testing ChatGPT ads: which jobs fit, what homeowners ask ChatGPT before calling, landing pages, call tracking and a first-90-days plan.
- How to measure ChatGPT ads when your business runs on phone callsA measurement setup for service businesses testing ChatGPT ads: dedicated tracking numbers, form attribution, booked-job reporting and how OpenAI's new measurement partners fit.
ChatGPT Ads: common questions
Are ChatGPT ads available to small businesses?
Yes. OpenAI lets businesses sign up for ads at ads.openai.com, and local services were among the first categories OpenAI said it would support. Legal and health advertisers go through extra review.
Who sees ChatGPT ads?
Adults on the Free and Go plans. Plus, Pro, Business, Enterprise and Edu accounts are ad-free, and ads are not shown to users under 18 or in sensitive conversations.
Do ChatGPT ads replace Google Ads?
No. For most service businesses ChatGPT is an added channel that reaches people earlier in their research. We run it alongside search and local campaigns and compare cost per booked job across all of them.
Is it too early to advertise in ChatGPT?
Early is the point. Fewer local competitors are bidding, the formats are still simple, and the businesses that learn what works now will have the data when the channel gets crowded.
Test ChatGPT ads with a 90-day pilot.
We set up the account, the context plan, the creative, the landing page and the call tracking, then report plainly on what the budget produced.