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AI Visibility
AI visibility is how often, and how accurately, AI assistants such as ChatGPT, Google's AI Overviews and Copilot mention a business when people ask for recommendations. It is earned by being clearly described, consistently listed and cited by sources the assistants trust. It is sometimes called generative engine optimization, or GEO.
AI Visibility: common questions
Can you pay to be recommended by ChatGPT?
No. OpenAI says ads do not influence ChatGPT's answers. Ads appear separately, below the answer and labeled as sponsored. Organic mentions have to be earned.
What is generative engine optimization?
GEO is the practice of making a business easy for AI systems to understand, trust and cite: clear answers on your own site, consistent facts across listings, and mentions in sources the systems already rely on.
Get found in AI answers.
We tighten your positioning, website and listings so AI assistants describe you accurately, and add paid placements where they earn their keep.