SELL-SIDE M&A ADVISORY · FOR BUSINESS OWNERS

Sell Your Business

Understand your options, prepare the business, and run a buyer process with senior attention from the first conversation through transaction execution.

Discuss a potential sale See relevant experience →

Explore your options before committing to a process.

Selling a business involves more than a price. Timing, buyer fit, deal structure, your future role, and the effect on the team all deserve attention before the first buyer conversation.

Windridge runs the preparation and the process that follows as one continuous piece of work. The owner works directly with the principal through readiness, outreach, diligence, and negotiation—one senior point of accountability carrying the context of the business into every conversation.

Ways to work together

Start with the decision in front of you: prepare for a future sale, or run a buyer process when the business and the owner are ready.

Sale preparation

For an owner weighing a future exit or deciding what needs to improve before approaching buyers.

DEFINED OUTPUTS

Objectives, timing, and a review of sale readiness
Financial and commercial information gaps to resolve
Valuation context and an initial buyer-universe assessment
A prioritized preparation plan and a decision on next steps

A defined advisory project. Preparation does not commit you to a sale process or include buyer outreach unless expressly agreed.

Sell-side process

For an owner ready to prepare the materials, approach appropriate buyers, and manage a potential transaction.

DEFINED OUTPUTS

Business positioning, transaction materials, and buyer mapping
Approved outreach, confidentiality arrangements, and buyer qualification
Management-meeting and diligence coordination
Offer analysis, negotiation support, and closing coordination

A transaction mandate with engagement terms agreed in writing. You retain control over outreach, disclosure, offers, and whether to proceed.

The initial conversation is about fit and next steps. Any detailed preparation work or sale mandate is agreed separately; an inquiry creates no obligation to proceed.

Protect the business while exploring a sale.

Confidentiality

Agree the approach before outreach. Buyer contact, identifying information, and access to sensitive materials are controlled with the owner and appropriate confidentiality arrangements.

Management time

Sequence information requests and meetings, maintain an open-items list, and prepare you for the conversations that need your involvement.

Decision control

Compare offers on structure and obligations as well as price. The owner decides whether the terms, buyer, and timing make sense.

How an engagement runs

Select a stage

What must be true before the market sees the company?

Financial, operational, and narrative preparation before the market sees the company — reading the business the way a buyer will, and settling the answers before the questions arrive.

Sell-side experience

Explore the experience →

2026Employment performance marketing platformWindridge engagementSell-side advisorApprox. $20M valuation context; not sale proceeds 2025Fractional talent marketplaceSelected experience of the principalSell-side advisorApprox. $2M equity-value context

Experience includes Windridge engagements and selected work of the principal. Roles are stated individually; not every entry is a Windridge mandate. Values provide transaction or financing context, not proceeds or a represented closing outcome.

Common questions

A useful place to start.

FOR BUSINESS OWNERSConsidering a sale: an owner's starting guideA practical discussion guide for your objectives, readiness, confidentiality, and next steps. No commitment to a process required.Open the resource

Considering a sale?

Describe the business and your timing in a few sentences. We will discuss your objectives, timing, and whether preparation or a sale process makes sense.

hello@windadv.com

What happens next

Eric reviews your note and follows up to understand the situation. If there is a fit, the next step is a conversation about priorities, scope, and how an engagement would work.

Please keep the first note high-level. Sensitive documents can follow after the appropriate confidentiality arrangements are agreed.

Capital Advisory →Strategic Design →Insights →