Topic · 8 notes
Selling a Business
Selling a business is a managed process: preparing the company and its materials, identifying the right buyers, running a confidential outreach, negotiating terms and seeing diligence through to close. The preparation done before buyers are contacted shapes the price and terms more than anything that happens after.
Guides
- Selling a marketing or PR agency: what buyers look forHow owners of marketing, PR and digital agencies can prepare for a sale: client concentration, founder dependence, retainers, margins, earn-outs and the buyers who pay most.
- Reading the TMT buyer landscape before you need itA framework for understanding strategic acquirers, sponsor-backed platforms, financial buyers, and adjacent operators before a transaction creates urgency.
- What a CIM needs to explain before a buyer asksThe questions a confidential information memorandum should answer clearly about the business model, revenue quality, market, team, risks, and buyer opportunity.
Explainers
- Selling a content or media business in the age of AI answersHow AI search changes the sale of content sites and digital media businesses: traffic diligence, audience ownership, data licensing value and how to tell the story to buyers.
- Debt or equity: framing the decision before approaching the marketHow owners and management teams can frame a debt-versus-equity decision around purpose, cash flow, risk, control, timing, and future optionality.
- Designing materials for high-stakes decisionsWhy transaction, capital, and strategy materials should begin with the decision, audience, evidence, and narrative architecture—not with visual decoration.
Selling a Business: common questions
When should I start preparing to sell my business?
Earlier than feels necessary. Clean financials, a management team that can run the business without the owner and documented customer relationships take time to build, and buyers can tell when they were assembled in a hurry.
Should I use a broker or an M&A advisor?
It depends on size and complexity. Marketplaces and brokers suit smaller, simpler businesses; an M&A advisor fits companies where positioning, buyer selection and negotiation can move the outcome meaningfully.
Considering a sale?
We prepare the company, build the materials in-house and run a confidential process with the buyers most likely to pay for what you have built.