WINDRIDGEDigital
Book an intro call

ChatGPT advertising

Be there when customers ask ChatGPT.

ChatGPT now shows ads to adults in the US on its Free and Go plans. We set up and manage campaigns for service businesses, and measure the calls and bookings they bring in.

Start with a 90-day pilotBook an intro call
How a sponsored placement appears: below the answer, labeled, with your name, an image and a link.

How it works

Ads that sit beside the answer.

The format is new, and the rules are specific. Here is what OpenAI has published so far.

  • Shown below the answer

    Ads appear after ChatGPT's response, labeled as sponsored, with the advertiser's name, an image, a short message and a link.

  • Matched to the conversation

    OpenAI matches ads to the topic of a conversation using context hints rather than exact keywords.

  • Separate from answers

    OpenAI says ads do not influence ChatGPT's answers, and advertisers do not see people's conversations.

  • A defined audience

    Ads reach adults in the US on the Free and Go plans. Plus, Pro and business plans are ad-free, and sensitive topics are excluded.

Based on OpenAI's published ad policies and help center, October 2026. Details may change as the program develops.

ChatGPT and OpenAI are trademarks of OpenAI. Windridge Digital is independent of OpenAI.

Why now

Early, while the playbook is new.

Advertisers who start now learn what works while the format is still taking shape.

  • Reason 01

    The playbook is new

    OpenAI's Ads Manager is still in beta. We help clients learn what works while the format is taking shape.

    • Ads Manager beta
    • Views, clicks or conversions
    • Test budgets first

  • Reason 02

    Made for service questions

    Local services are part of OpenAI's ad test, and service questions are where people want a recommendation.

    • Home and local services
    • Professional services
    • Practice and service areas

  • Reason 03

    Rules worth knowing

    Legal and health ads carry extra requirements, and ads stay out of sensitive personal conversations.

    • Legal: licensed where shown
    • Health: reviewed case by case
    • Sensitive topics excluded

In practice

Already running for a home services client.

We run ChatGPT advertising for Need A Home Pro, a homeowner help site for air conditioning, plumbing, water damage and pest problems.

ChatGPT ads for home services

The pilot

A 90-day pilot, then a clear decision.

Enough time to set up properly, learn what works and decide whether ChatGPT earns a permanent place in your budget.

  1. Days 1–30

    Set up

    Eligibility and policy review, tracking, a landing page and the first ads.

  2. Days 31–60

    Learn

    Test messages, contexts and offers. Measure calls, forms and bookings.

  3. Days 61–90

    Decide

    Scale what works, cut what does not, and decide whether ChatGPT earns a permanent budget.

Plan your pilot

Scope

What a pilot includes.

What we handle

  • Ads Manager setup and policy review
  • A context plan for your services and markets
  • Ad copy and images
  • A dedicated landing page
  • Call and form tracking
  • Weekly optimization and a monthly report

What you provide

  • Access to your website and analytics
  • Licenses or credentials where required
  • Someone ready to answer calls and follow up
  • A media budget billed to your own account

A good fit if

  • You sell a service people research before they buy
  • You serve a clear area or practice
  • Someone answers calls and forms quickly
  • You can test for at least 90 days

Where we focus

See it for your business.

From our Insights

All ChatGPT Ads insights →
ChatGPT Ads · ComparisonChatGPT ads vs. Google Local Services Ads: which should a service business test first?ChatGPT Ads · PlaybookHow to measure ChatGPT ads when your business runs on phone callsChatGPT Ads · News & analysisOpenAI adds visual ads and measurement partners to ChatGPT: what it means for service businesses

Questions

ChatGPT ads, plainly.

Who sees ChatGPT ads?

OpenAI shows ads to adults in the US on the Free and Go plans. Plus, Pro, Business, Enterprise and Edu accounts are ad-free, and ads are not shown to users under 18.

Do ads change ChatGPT's answers?

OpenAI states that ads do not influence the answers ChatGPT gives. Ads are shown separately, below the answer, and labeled as sponsored.

Can you guarantee placement or results?

No one can. OpenAI decides when an ad is eligible to show. We control the setup, targeting, creative, landing pages and follow-up, and we report plainly on what the budget produces.

Which businesses face extra rules?

Legal and health advertisers face extra review, and ads are not shown in sensitive personal conversations, such as those about mental health. We check eligibility before you spend.

Do we still need Google ads?

Usually, yes. ChatGPT is a new channel, not a replacement. Most clients run it alongside search and local campaigns, and we compare the cost per booked job across all of them.

Who owns the account?

You do. Campaigns run in your own account under your business name, and you keep everything if we stop working together.

Next step

Let's plan your 90-day pilot.

Book an intro call.

Tell us about the business, where customers come from today and what you would like to grow. A short note is enough to begin.

hello@windadv.com

What happens next

We review your note and follow up to understand the situation. If there is a fit, the next step is a conversation about priorities, scope, and how an engagement would work.

Please keep the first note high-level. Sensitive documents can follow after the appropriate confidentiality arrangements are agreed.

Only your name and email are required.

Add more detail (optional)

Windridge Digital · Customer acquisition · Conversion · Creative