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Law firms

Reach clients while they compare lawyers.

ChatGPT advertising, search and intake for licensed law firms. Campaigns run under your firm's name, and every inquiry goes to your intake team.

Start with a 90-day pilotBook an intro call
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How we work with firms

Built around your firm's rules.

Your firm owns the account, the campaigns and every inquiry. We build and run the marketing; your intake team takes it from there.

  • Principle 01

    Your firm's account

    Campaigns run under your firm's name, in your own ad account. Inquiries go straight to your intake team.

  • Principle 02

    Licensed where you advertise

    OpenAI accepts US legal ads only from advertisers licensed in the jurisdiction where the ad is shown. We match targeting to your licenses.

  • Principle 03

    Your rules come first

    We prepare ads and pages for your review, including the disclaimers your firm requires. Nothing launches without your approval.

Practice areas

Where people ask before they call.

We plan campaigns by practice area, because each one starts with different questions.

  • Personal injury

    People researching claims, timelines and whether they need a lawyer.

  • Family law

    Questions about divorce, custody and support from people comparing options.

  • Estate planning

    Wills, trusts and probate questions from families planning ahead.

  • Real estate

    Closings, leases and property disputes for buyers, sellers and landlords.

  • Employment

    Workplace questions from employees and employers who need advice.

  • Business & contracts

    Formation, contracts and disputes for owners who need counsel.

Start here

A 90-day pilot, built for a law firm.

Eligibility first, then ads only where your firm is licensed, measured by consultations rather than clicks.

  1. Days 1–30

    Set up

    Confirm eligibility against OpenAI's policy and your bar's rules, then build practice-area pages and intake tracking.

  2. Days 31–60

    Learn

    Run ads only where the firm is licensed. Measure consultations and signed matters, not just clicks.

  3. Days 61–90

    Decide

    Keep what brings consultations, cut what does not, and decide whether ChatGPT earns a permanent budget.

Plan your pilotHow ChatGPT advertising works

Also for firms

Search, intake and content.

ChatGPT works best alongside the channels firms already rely on.

From our Insights

All ChatGPT Ads insights →
ChatGPT Ads · PlaybookChatGPT ads for law firms: what the rules allow and how to run a compliant pilotChatGPT Ads · ChecklistWhat people ask ChatGPT before they hire: a context planning worksheet for service businessesAI Visibility · GuideHow to get your business recommended by ChatGPT and AI search

Questions

What firms ask us.

Can any law firm advertise in ChatGPT?

Not automatically. OpenAI approves legal advertisers case by case, and in the US it accepts ads only from firms licensed in the jurisdiction where the ad is shown. Ads also cannot reference sensitive social issues such as immigration. We prepare the account and materials for that review, and run search and content while it is pending.

Who owns the inquiries?

Your firm does, along with the ad account and the campaigns. Inquiries go straight to your intake team, and we never share inquiries with other firms.

Who approves the ads?

Your firm. We draft ads and pages for your review, and nothing runs without your approval. Your firm remains responsible for its state's attorney advertising rules.

Do you work with solo practitioners?

Yes, and with multi-office firms. The setup is similar; the number of markets and practice areas changes the scope.

What does it cost?

Fees depend on scope and markets, and the media budget is billed to your own account. We propose a pilot scope after an intro call.

Based on OpenAI's published ad policies and help center, October 2026. Details may change as the program develops.

ChatGPT and OpenAI are trademarks of OpenAI. Windridge Digital is independent of OpenAI.

Next step

Start a conversation.

Book an intro call.

Tell us about the business, where customers come from today and what you would like to grow. A short note is enough to begin.

hello@windadv.com

What happens next

We review your note and follow up to understand the situation. If there is a fit, the next step is a conversation about priorities, scope, and how an engagement would work.

Please keep the first note high-level. Sensitive documents can follow after the appropriate confidentiality arrangements are agreed.

Only your name and email are required.

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Windridge Digital · Customer acquisition · Conversion · Creative