WINDRIDGE

Explainer

What data AI companies actually buy: the 'work exhaust' every business produces

The kinds of proprietary data AI labs and agent builders license: communications, tickets, documents with revision history, CRM and transaction records, code, and why decisions and outcomes matter most.

The short answer

AI companies buy records of real work: communications, support tickets, documents with revision history, CRM and accounting records, project workflows and code. The most valuable data shows decisions, revisions, exceptions, approvals and outcomes, because that is what agents need to learn to do the work, not just describe it.

Five categories

CategoryTypical systemsWhat it teaches an AI
CommunicationsSlack, Teams, Gmail, OutlookHow work is coordinated and handed off
Business systemsSalesforce, HubSpot, QuickBooks, XeroHow deals, transactions and accounts progress
DocumentsGoogle Workspace, Microsoft 365How drafts become finished work
Projects and workflowsJira, ServiceNow, ZendeskHow problems are triaged and resolved
Technical dataGitHub, GitLabHow software is written, reviewed and fixed

What makes it useful

  • Decisions. Why a quote was priced, a claim approved or a vendor chosen.
  • Revisions. How a draft, design or forecast changed before it was final.
  • Exceptions. What the team did when the standard process didn't fit.
  • Approvals. Who signed off, in what order and on what basis.
  • Outcomes. What happened next, and whether it worked.

These five signals are what separate valuable operating data from a pile of files. See the eight value drivers.

One support ticket, five signals
An example ticket. The revisions, exceptions, approvals, decisions and outcomes are what separate valuable operating data from a pile of files.

Businesses that may not realize they hold it

Agencies, law firms, consultancies and field service companies generate exactly these records every day. We look at them in professional services firms are sitting on AI training data.

Find out what your data could be worth.

Our confidential valuation scores the data, not the company, and nothing is shared with a buyer without your authorization.