- In-house
- Websites
- windadv.com
Websites
A firm website built for the phone and the boardroom.
Windridge's own website: an editorial design system, service pages with tailored inquiry forms, and privacy-first measurement.
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Inquiry forms, one for each kind of conversation
Services
- Website design
- Copywriting
- Next.js
- Inquiry forms
- Measurement
Ambition
Give a boutique M&A advisory firm a website that reads clearly on a phone, holds up when a partner or board reviews it at a desk, and turns interest into a qualified conversation.
Operating context
Most visits arrive on a phone, but the decision to hire an advisor usually happens at a desk, often with others in the room. The site had to work in both places, for owners, management teams and investors with very different questions.
Build
A Next.js website on Vercel with an editorial design system: large type, thin rules and restrained layouts. Each service has its own page, transactions are filterable, industry coverage is mapped, and insights explain how processes work.
Execution detail
Every service page carries its own inquiry form, with fields specific to that decision, from revenue range for a sale to target criteria for an acquisition program. Only name and email are required, and the answers arrive with the inquiry so the first reply can be specific.
Measurement approach
Page and inquiry counts are collected without cookies or persistent visitor identifiers, and Global Privacy Control and Do Not Track signals switch measurement off entirely.
What it demonstrates
The approach we bring to client websites: a clear structure, pages built around the questions buyers ask, forms that capture what the team needs to know, and measurement that respects visitors.